PowerCurve® originations

Today’s market is increasingly complex and moving faster than ever, squeezing your profitability and creating new risks. Competition is fierce, and regulations are ever changing, as are your customer demands, as they get better informed and expect so much more.

To grow profitably, you need a powerful approach that gives your customer acquisition processes more efficiency and control. You also need flexibility and agility to respond to evolving customer and compliance demands whilst engaging prospects with personalised offers that deliver a higher return on your marketing efforts.

Powered by advanced, analytics-based strategies, PowerCurve™ Originations enables you to understand the value of prospects, to make faster, accurate decisions and control costs. With PowerCurve Originations, organisations can make better customer acquisition decisions, which improve profitability and increase bottom-line growth – fast!

By automating data connectivity across credit bureaus and client sources, PowerCurve Originations allows your business to harness the value of expanding data assets for a complete view of prospects. Combined with powerful decisioning and business process management capabilities as well as real-time visibility, PowerCurve Originations provides the flexibility to make dynamic customer acquisition decisions confidently and build lifetime customer relationships.

• Improve profitability
• Gain flexibility to quickly respond to changing market conditions
• Reduce time to decision and enhance the customer experience
• Increase efficiency
• Decrease customer acquisition costs
• Manage credit risk and fraud more effectively
• Satisfy compliance demands

Experian Decision Analytics offers more than three decades of proven expertise in enriching customer data and building meaningful analytics to help organisations grow profitable customer relationships. With PowerCurve Originations you can cost effectively acquire the right new customers, improve profitability and build lifetime customer relationships.

PowerCurve Originations: Cost effectively acquiring good customers